We are fully compliant with Internet Advertising Bureau (IAB) guidelines. These specifications improve interactive advertising across the industry, allowing advertisers to develop consistent content acceptable by many leading publishers and lending efficiency to the ad creation and media buying process.

Standard file types are acceptable including jpeg, png, gif and Flash, Rich Media such as Eyeblaster and PointRoll. TAN accepts videos on participating sites.

Standard Banners

File size: 468x60 and smaller are 20k and 35k for larger ad sizes.

Banner sizes: click on each size below for examples

120x600
160x600
300x250
468x60
728x90

Textlinks

70 character title/description
35 character display url
No length requirement for target url/tracking url

Rich Media Banners


Flash:

1. Flash 8 is accepted.
2. The minimum size for a 468x60 file is 20k. the maximum size for larger files is 35k.
3. All Flash creative hosted by TAN must be accompanied with backup creative (gif, jpg, etc).
4. All Flash creative hosted by TAN must include both the compiled version (*.swf) and the editable version (*.fla).
   

Click Tracking with Flash Creative:

There are two types of Flash files for click tracking purposes.

1. Standard WITH clickTAG
2. Standard WITHOUT clickTAG

The clickTAG feature needs to be enabled within the Flash code. Serving it WITHOUT the clickTAG feature will result in no click tracking data. Please Click Here for Flash clickTAG implementation documentation.

It is also advisable to provide a backup image for your Flash campaigns.
For back up ad section do the following:
1) Browse for gif/jpeg file.
2) Input the click url.

Expandable:

Expandable ad units appear in current ad positions. These ads can include the following, but not limited to: additional information, dynamic data, video streaming, data collection, interactive games, etc.

Format:
    * All expandable units must be built and served by a TAN approved Rich Media vendor.

Specifications:
Click here for individual ad unit expansion specs
* There is a 100k total maximum weight on the page at any given time.

Animation:
    * Unlimited looping with 15 second max.

Audio:
    * Available on user click.

Expandable panel initiation:
The action that causes the panel to expand must also cause the panel to retract.
    * Mouse over/mouse off: When a user passes a mouse over the creative, the panel expands; the panel retracts when the mouse is removed.
    * Click open/click close: The creative can be set to expand with a user click; the panel retracts when the user clicks a clearly marked close button.

Conversion Tracking

Click here for conversion tracking