We are the
exclusive salesforce for our sites --- the
only path to buying display media on the sites we represent.
Representing over 50 top online travel sites with an easy one-stop,
low-duplicated (less than 10% w/other travel sites) media buy.*
- Multi-site benefits: 2x more likely conversion when you run your ads
across multiple publishers vs. single publisher.**
- Reaching travel audiences engaged in reading travel content
(aspiration point) vs. at the checkout counter on travel booking (OTA)
sites.
- Affluent (HHI $100k+) audience producing high
conversions.
- Of the top 100 ad supported sites across the Web, TAN ranks 5th in
Buying Power Index overall.*
- Offering site-specific and integrated custom ad campaigns with
guaranteed placements.
- Providing individual site reporting and the ability to optimize
campaigns.
Source:
*comScore, 2008,**Atlas
Institute, Chandler-Pepelnjak & Song, Optimal Frequency: “The
Impact of User Frequency on Conversion Rates”
Advertisers
We can deliver your
message to based on:
Destination
or content on page
Behavorial
targeting
Re-targeting
Pixel
Conversion Tracking
Location
or IP address
Day/
Day part or time
Frequency
of visit
Customized
placements
Targeted
text links
Destination
spotlights (advertorial)
Email/newsletters
Custom
post-campaign ad effectiveness studies
Display Advertising
We support all rich media formats including Video, Flash, Eyeblaster,
Pointroll, etc..
Travel Ad Network adheres to all Internet Advertising Bureau (IAB)
standards and primarily offer the following formats:
Display Ad Targeting Opportunities
We can target by the destination a user is researching, the location (or
IP address) where a users is based, the Content a user is reading, the
keyword a user is researching, the time of day a user is browsing, the
speed of the user's connection and more.
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